Granite-Springs.com Goes Live

Granite Springs Asset Management Launches New Website Yorktown Heights, NY, (June 12, 2012) – Marketing Cafe is pleased to announce the launch of the new Granite Springs Asset Management website. The website, which relaunched in late May, was the second generation website for the Manhattan-based firm.

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Mobile Website Vs. Mobile App

I got a call today from a nonprofit here in Westchester. We had an interesting conversation about creating a mobile website vs. a mobile app. It’s a question lots of businesses and nonprofits are asking lately so I thought I’d share some of what we discussed here.Feel free to ask follow-up questions or share your experiences. What is a mobile website? When mobile devices first started getting smart you needed to create a special mobile version of your website so visitors could see things properly on their tiny, little device screens. Then more devices started getting smarter so you needed to have multiple versions of your mobile site – in addition to your “real” website – so that they rendered properly on all the various smart devices. Now, design standards are getting smarter and developers are turning to what’s referred to as “responsive design.” Responsive design allows website designers to create one…
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What Does A Website Cost?

“How much will this cost me?” It’s one of the first questions most folks ask when they begin thinking about redoing their business website. Fair question. We all live in the real world and we don’t have money to burn. To answer the question lets begin by looking at what you’re “buying.”

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Creating Order For Chaos Commandos

Creating Order for Chaos Commandos Yorktown Heights, NY, (March 7, 2012) – Marketing Cafe announced the launch of its most recent website development project, GarageDivision.com a division of Chaos Commandos. The new site, GarageDivision.com, the first part of an ongoing project, creates an online portfolio for Chaos Commandos to show off the high-end projects they’ve managed for clients. “Over time time we’ll be adding a blog, a client communications piece and of course, we’ll continue to highlight the great work that Rob [Mizrahi] does for his clients,” explains Jann Mirchandni, Owner and Chief Marketing Officer of Marketing Cafe.

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Yonkers Partners In Education “Worst Of Westchester” No More

“Worst Of Westchester” No MoreMarketing Café launches new website for Contest Winner Yonkers Partners In Education Yorktown Heights,NY, (January 24, 2012) — Marketing Café recently launched the new website for the “Worst Of Westchester” contest winner Yonkers Partners In Education (YPIE). The site, YPIE.org, went live on January 23.The quirky contest was designed to celebrate Marketing Café’s own rebranding by paying it forward and helping aWestchesterbusiness with their website. The winner received consultation on effective web marketing, a website redesign, including a new blog and implementation all at no cost to the organization. “The process [of rebranding and redesigning our own website] was challenging but ultimately such a valuable exercise. We wanted to share that with others,” says Marketing Café’s Jann Mirchandani. YPIE’s winning entry emphasized the important work they do for the Yonker’s Community as well as a vision of what they wanted to achieve. That was a winning combination,…
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Website Entry Pages: Your Website Is NOT Your Home Page

We are working with a Spa in lower Westchester that sells a lot of gift certificates on their website. We are overhauling the website including the all-important gift certificate page. In recently reviewing our progress we were averaging about 3 minutes a page – but spent 40 minutes going over the gift certificates page. Here’s why that time was well spent.

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Coin Replica Of Mahopac Website Design Project

Marketing Cafe, formerly Mirchandani Consulting, recently helped launch CoinReplicas.com. We are extremely proud to have been a part of this project. The project is a great example of how businesses can seamlessly blend their “website”, eCommerce and blog and create a powerful marketing tool. CoinReplicas.com, of Mahopac, NY, is a metallic art reproductionist of museum-quality, rare and ancient coins.

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