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Accreditation Guru

Visit AccreditationGuru.com. The Challenge Three years after we merged Accreditation Guru’s old website and blog into a single platform, it was time to give the site a fresh look! The original design was fussy relative to the clean, pared-down aesthetic that had become popular. Solutions The website redesign built on the original style standards but focused on simplifying the look and the copy. This approach created consistency in branding between the old site and the new but eliminated distractions that could divert readers. Key Successes Building a new theme presented us with the opportunity to create a template for simplifying the creation of future landing pages. As Accreditation Guru expands its reach, this will allow for better tracking of paid marketing efforts. What You Can Learn Often a website redesign project, just like redesigning a room in your home, provides opportunities to address pesky problems. There may be a way…
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CoveCare Center

Visit CoveCareCenter.org The Challenge CoveCare Center, formerly known as Putnam Family & Community Services, needed a new website as a part of their rebranding initiative. More than just a new logo, they needed a website that would be mobile-friendly to accommodate their many clients accessing the site solely on mobile devices. The new site would start with a deep pool of content and grow from there. This made it crucial to create a well-designed and flexible navigation structure. Top level pages would require fresh content regularly to encourage visitors to dive deeper into the website but not take up valuable staff time with fussy changes. Solutions We worked with CoveCare Center and their team from content strategy to site launch. Work started with content strategy development. We focused on identifying the needs of the target audiences and created the blueprint for the website. Using the content strategy we were able…
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Events To Remember

Visit EventsRemember.com The Challenge Events To Remember, a full-service event management agency, was growing. They added public relations to its list of services and were building on their reach with the nonprofit sector, working with development officers on large, gala-type events and fundraisers. Their site, however, was dated and because it lacked a content management system they were unable to easily update it. As a result, there was no mention of their public relations services nor any focused messaging for nonprofits. A blog had been created on Blogger but had long since languished as a separate, stand-alone site with a single link from the primary site to help visitors find it. Once there, the look and feel of the site did not match the ETR branding. Solutions We pulled together the main website and the blog and moved both into WordPress. This allowed staff to easily add new content and…
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7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of seven key tools for clients who want to manage their online presence. Of course, we wrap all of this up in a bow by using our favorite Content Management System (CMS), WordPress! Content is still King! Fresh, relevant content is necessary to move the needle in terms of both Search Engine Optimization and effective communication. Take advantage of the blogging function on your website and share information about your products, services or upcoming projects with your consumers and clients. The last thing you want to do is squander your investment in a great new website by having it go stale. Engage your consumers and clients with Social Media. Devoting time to 2…
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Humane Society of Westchester

Visit HumaneSocietyOfWestchester.org The Challenge The New Rochelle Humane Society was changing its name to Humane Society of Westchester at New Rochelle to better reflect all 19 communities they serve. They needed to rebrand and update their website as well. They already had a lot of great content on their website but lacked a way to highlight upcoming events. While users could make donations online, the process was confusing and cumbersome. Many tasks such as reporting a lost or found animal required calling the Shelter and having office staff take down the information to then manually enter it into their database creating a disruption to staff workflow. Solutions A content management strategy provided staff and volunteers with a road map for adding new content; everyone understood how and where to include new articles and information. By moving to WordPress we enabled staff to take control of editing and updating the website…
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Alliance For Safe Kids

Visit AllianceForSafeKids.org The Challenge The Alliance For Safe Kids, a nonprofit based in Yorktown, NY, had been dealing with some technical issues on their existing website. While they were, in general, happy with WordPress they needed to switch hosting companies and fix several bugs on the site. Since they were already focused on the website and dealing with existing issues they took the opportunity to make a number of upgrades as well. The existing site was not mobile-friendly, nor were they able to accept online donations. The content had become cluttered and the focus what not on their primary objective; highlighting community events and supporting local youth. Solutions We worked extensively with staff to create a focused content development strategy. This strategy outlined how we would streamline the website, pare down the number of pages significantly and create an outline for the remaining pages. An integrated calendar highlighting upcoming programs…
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MVP Basketball Camp

Visit MVPBasketballcamp.org The Challenge MVP Basketball Camp’s website was full of great information, including details on upcoming fundraising events, camp registration and more. Unfortunately, the information was not necessarily easy to access. Nor did their site leverage web-based assets such as subscriber opt-ins and online registration. The website was not mobile-friendly making it hard for visitors using phones and tablets to access information as well as negatively impacting search engine placement. The site managed by a third party making updates and site maintenance a very slow and costly process. Lastly, their blog was a separate entity from the website making site maintenance and management far from ideal. Solutions We created a single, unified – and mobile-friendly – website and blog for MVP leveraging WordPress as a Content Management System. Links to donation forms and registration to fundraisers were given more prominent placement using graphics to invite readers deeper into the website. Online…
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Kaja Gam Interior Architecture & Design

Visit KajaGamDesign.com. The Challenge Kaja Gam Interior Architecture & Design had an elegantly designed website but content management system was difficult to work with. What should have been a highlight of the site – Kaja’s portfolio – was limited to eight photos. And since the portfolio did not support the addition of text search engine optimization was significantly impaired. An email archive was added to the website but created in such a way that each was a “dead end” and created a poor user experience. Solutions WordPress created a much more flexible infrastructure on which to build a growing portfolio and blog archive. A clearly-defined hierarchy greatly improved the search engine optimization of the site. Key Successes In reviewing the Google Analytics we were able to cut recurring advertising expenses by identifying channels that were not performing. That money was instead invested in other channels that were performing; Analytics showed a 50%…
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ColumbiaDoctors Of The Hudson Valley

The Challenge ColumbiaDoctors of the Hudson Valley, with offices in Suffern and Monroe, needed a website that would appeal to seniors, the practice’s primary patient load, with a younger demographic, an area in which they hoped to grow. In collaboration with DesignWorks NY, CoCommunications and MarketingWorks NY we provided a cross-discipline approach that addressed the variety of needs on this project. Solutions We built a comprehensive strategy integrating the doctors’ expertise and communication skills in addressing patients’ concerns. A blog and email campaign were key components of the strategy. That content was used again as part of a social media campaign designed to broaden their reach and introduce the practice to new markets. Key Successes Segmenting the email list allowed subscribers to select just the news they want to receive, increase engagement, and minimize “overexposure.” Branded social channels took the engagement to where the audience was already gathering, and driving traffic back…
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Working With Web Designers

“I thought you would just do it for me.” I once had a client say those exact words to me. The impression – or more likely, the hope – was that he would sign the contract and I would magically whip up a website with compelling content and fabulous visuals that would launch his business into the stratosphere. But successful web design projects don’t work that way. A vacuum sucks. So does working in one. The best projects are done collaboratively. A marketing professional will help you craft a message that will resonate with your audience rather than sound melodious only to your own ear. A talented web designer will create a website that not only looks good but will allow even your mother to easily navigate the site. A good programmer will code a website that can be updated by the coworker who hits “reply all” to virtually every email the…
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