42 Ed Games

Visit 42EdGames.com The Challenge Building on his years of experience Ray Kimball was taking his pedagogy to higher education professionals across the country with a completely new endeavor – 42 Ed Games. He needed soup to nuts; branding, messaging, and a website that would showcase the fact that that game-based learning is FUN. Designing immersive, highly engaging games that enable students to successfully grasp difficult concepts was his jam; marketing, not so much. Solutions Our team worked with Ray to develop a deep understanding of his business and his target market. Based on that information we created Key Messages that he could use on his website, in collateral marketing material and in pitches with potential clients. The branding for 42 Ed Games needed to represent the same irreverence as the name, a nod to “Hitchhikers Guide to the Galaxy”. Using a quirky font, bold colors (drawn from Ray’s military experience)…
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Mark Galezo and Associates

Visit MarkGalezo.com The Challenge Mark Galezo, of Mark Galezo and Associates, reached out with questions about his website; he couldn’t figure out why he was not getting any traffic to his website. He had worked with a couple of other vendors but did not feel he had a clear picture of what they had done or where he stood. Nor did he feel he had a trusted resource to look into these issues on his behalf. With no information beyond what Mark was able to share over the phone, we needed to do more digging to find out what was happening before we could make recommendations for improvement. Solutions Based on our initial conversation, we recommended starting with a Marketing Audit. This would allow us to get in “under the hood” and do a thorough assessment of the website’s front and back ends, as well as his Google and social…
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Launch Boutique

Visit – and shop – LaunchBoutique.com The Challenge Opening an online and brick-and-mortar store during a pandemic is not for the faint of heart! The client had a vision, however, and boldly moved forward. We needed to create an ecommerce website that would feature a limited number of products and categories to start but grow over time. The client would be adding products and maintaining inventory herself and wanted to make sure the interface would be simple to use but still have all the features she needed. Solutions WordPress and WooCommerce allowed us to create an attractive, easy-to-maintain online shop. Products can easily be listed as on sale via the dashboard. On the front-end, sale items are then featured on the home page and a dedicated sale page. Extensions allow for integrated shipping calculations, printing labels and coupons. Key Successes A written User Guide allows the client to confidently manage…
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Stray H.E.L.P.

Visit StrayHELP.org The Challenge Stray H.E.L.P.’s website lacked clear, concise messaging. Every page appeared in the main menu making it difficult to discern relative priority of information. Additionally, a number of technical issues made the site difficult to update and maintain on the backend and plagued the user experience on the front end. Solutions An in-depth marketing questionnaire provided an opportunity to reflect on key services the organization provides. The information collected was used to create a content strategy that became the foundation of the new website content structure. Copyediting content brought key messaging to the fore and simplified the writing throughout the site. PDF forms were converted into online forms allowing the organization to move towards a paperless system and eliminated the need for volunteers to enter data into spreadsheets. Key Successes The adoption and foster application forms were extensive. By using conditional logic and reordering the fields, the…
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PFS Foundation

Visit PFSFoundation.org The Challenge The PFS Foundation’s new website had been stalled for a while and communication with their web developer was sporadic. We were able to get the site launched but the work was not done! Content needed to be translated into multiple languages, and “wish list” features, such a a Patient Quilt of letters from PFS patients and family could be shared, were yet to be included. Solutions The first order of business was simplifying the overly-engineered WordPress website. We were able to remove much of the custom-coding that was preventing staff from being able to update content. With the initial work done, we were able to implement a “phase one” launch, making critical information available to readers right away. Subsequent phases included adding additional languages as translations become available. The site is now available in Spanish, Chinese, Russian, and Hindi. A “Patient Quilt” of letters from patients…
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Mianus River Gorge

Visit Mianus.org The Challenge Mianus River Gorge is a private, not-for-profit nature preserve and conservation organization; but you wouldn’t know it from their old website. The website mainly focused on the hiking trails and only a subset of the diverse programs and research being done. A previous malware infection left the site difficult to update. As a result, much of the content was old and the look and feel were dated. Solutions Using bold images and simple copy we put the organization’s mission center stage. Program areas showcase the research and conservation work of the organization from the site navigation. A content strategy, based on program areas, keeps the site well organized and provides a structure for new content to be added over time. Key Successes Photos taken at the Gorge add significant visual impact and highlight the beauty of the Preserve. The new page structure – to say nothing…
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Support Connection v2

Visit SupportConnection.org The Challenge Westchester Marketing Cafe redesigned the Support Connection website over four years ago and while the page structure stood the test of time, the site was looking a bit dated. Online payments were also a challenge because the original theme did not play well with the payment gateway. As a result, online sponsorship payments and donations were problematic; a significant hurdle especially once COVID hit and virtually all events went online. We wanted to leave most of the current content intact. This meant we needed to update the look without reformating every page. Finally, essential features, such as site search, the support number, and a link to information about the new retail shop needed a more prominent place on the site. Solutions We began by creating a new theme that leveraged the technical improvements in WordPress since the last redesign. The new theme and limited use of…
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Sound Earth ecommerce website relaunch screenshot

Sound Earth

Visit SoundEarth.com The Challenge Sound Earth’s website was nearly 10 years old and its age was showing. As they moved into their busy season, and when what looked like a promising solution didn’t pan out, they needed an alternative fast. The small e-commerce business needed an online shopping experience that was easy for customers but also simple to manage on the backend. They didn’t need a lot of bells and whistles but automatic shipping calculation with label printing was a must, as was a responsive design. Customer accounts that would remember past orders was also on the wish list. Solutions By using WordPress, WooCommerce and a pre-built theme we were able to get things rolling in short order. Simple style edits made the site match the Sound Earth brand. Many “wish list” items were included out of the gate as well; recommended products, coupons and free shipping for larger purchases. Within…
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Wellsoft

The Challenge Wellsoft.com was built on a relatively unknown Content Management System which was difficult to add new content and attract new prospects. With limited lead generation and lead capture forms it was challenging to identify and follow up with prospects. The non-mobile-friendly framework negatively impacted the site’s placement in the search engines and made it harder for visitors on mobile devices to engage with the site. Solutions We focused on three fundamental elements for the new website: messaging, lead capture and mobile-friendliness. The messaging was written, and pages organized, to address concerns specific to various decision-makers. Within the messaging was a call-to-action encouraging readers to request a demo, which then captured contact information allowing the sales team to follow up. A mobile-friendly website was a must-have for search engine optimization as well as site usability, especially given the high number of international visitors who were more likely to be visiting…
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Balancing Life’s Issues

Visit BalancingLifesIssues.com The Challenge The Balancing Life’s Issues (BLI) website had become overgrown with too much copy and an on-boarding process that hadn’t been reevaluated in years. The BLI team needed to simplify and streamline the website to include only essential elements. Solutions The home page was designed to feature a company video that had been filmed previously but had no home on the old website. Contact information for staff was laid out in an easy-to-scan table that works just as well on a phone as it does on a desktop. Information for new trainers was consolidated into a single page with step-by-step instructions and all necessary documents readily available for download. Key Successes Focus On ActionGetting rid of extraneous pages and content brought readers straight to Calls To Action and simplified site maintenance. Good HousekeepingAn issue with the hosting account for a secondary website provided an opportunity to merge…
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