No offense, but your website is not all about you. We talk to small business owners all the time that rattle off a list of the features and benefits to be highlighted on their website. But that’s not what they should be thinking about when developing a website. They need to be thinking about the User Experience.User Experience (UX) refers to how a user feels about using your product or service, or in this case your website; do they find the experience easy, pleasant, and useful, or was it frustrating and difficult?Continue reading
I love programmers. Don’t get me wrong. But after no less than 2 hours trying to renew a membership I wasn’t loving ALL programmers. And here’s why you shouldn’t hire a programmer to do your website.Continue reading
For effective online marketing SIMPLE is really the key.
Navigational and information design for websites tells us we need to present links and information clearly and with purpose. Your visitors should be able to navigation your site almost without thinking about it. The information should be easy to pick out from the page without studying the text.
I just visited two websites – completely different businesses, different web developers, different industries – with the exact same problem; horrible navigation. Now I don’t normally like to start on such a negative note, but these were especially egregious examples of really bad user experience. The navigation links on both of these websites were quite literally moving! On the first, I needed to attempt several times before successfully clicking the “contact us” link. On the next, the entire navigation menu was scrolling horizontally.If you want people to connect to you make it easy! A clean, simple design that allows users to quickly and easily find out how to contact you is always a must. Save the “cool” effects for non-content; aesthetics, backgrounds, etc.Continue reading