Social Media Statistics: What’s Really Happening With SM?

I came across this great infographic and thought I’d share. These social media statistics can give you some insight into how people are – and aren’t – using social media. Customer Care I found it particularly telling that 56% of customer tweets to companies are being ignored! Yikes!! Setting up tools to monitor social media channels can help ensure this doesn’t happen to your customers. The Plusses of Google What about Google+? Websites using the +1 button increase traffic 350%? Active Google users are on for over an hour a day; this includes Gmail, Google calendar, Picasa, etc. Mark Twain Listen, you and I both know the Mark Twain quote; “There are lies, damned lies, and statistics.” The point isn’t to get you to stop everything else in favor of social media marketing. The point is to help you see where there is an opportunity to improve how you use…
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strong man's arm wrestling a thin man's arm

Social Media Marketing: David vs Goliath, and David has the upper hand.

I recently guest-lectured for an MBA Marketing Communications course; a redux of the class I taught last year. What was interesting was the contrast between the students this year and the students last year. In particular, it was notable whether they perceived social media as a viable strategy and their role, if any, in furthering the strategy.

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social media explorer

Your Foder’s Guide To Social Media

I was recently speaking about social media at a graduate course in marketing communications. One of the students in the class, who’s owned several successful businesses during his career, asked if he “really needed social media to be successful.” He said it felt like a foreign language to him; no small comment coming from a man who speaks five languages already! What’s the answer? In a word? YES. Yes, you do need to learn how to speak social media. Your clients and prospects and business partners expect you to be there. It’s a simple as that.So consider this your Foder’s Guide for social media. Learn The Culture Just like you might become acquainted with some of the customs of a foreign country you might be visiting, you should learn the customs of the social media channels in which you will be moving. To do this, spend some time hanging around to get…
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Which Social Media Account Should You Use?

It’s Not Personal…Unless It IS; Which Social Media Account Should You Use?

I had a unique opportunity recently; I was selected, along with my sister, for a “Cheap Chic” makeover courtesy of the Nate Berkus show. It was a tremendous amount of fun and a great experience. When I compared notes with my sister, also a Facebook and Twitter junkie, we were both tweeting and posting about it nearly non-stop for the better part of a week. But we were taking different tacks on it. She was using her business page on Facebook to share her experience while I chose to use my personal profile. Who was right?Both of us.

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Which Social Media Account Should You Use?

Social Media Marketing In The Real Business World

We like to write about practical ways to market your small business online and social media marketing has become an integral way to do that. But we still get lots of questions about how all the hyperbole translates to real action on the ground. We recently came across an article from BNet’s Jeff Haden entitled “If a Tweet Falls in the Forest, Does It Make a Sound?” It’s a worthwhile read about what you can really expect from Twitter, Facebook and social media in general. We wanted to share the article with you and add our commentary as well.

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