marketing cafe Archives - Westchester Marketing Cafe, LLC

Marketing Cafe Wins Big W Awards

June 6, 2012 — Tarrytown, NY Marketing Cafe won two Bronze Big W Awards for the Yonkers Partners in Education website; Interactive Media: Blog and Pro Bono. The Big W, awarded by the Advertising Club of Westchester, is given to advertising, marketing, public relations and other creative professionals in Westchester County for excellence in their field. The annual event is a celebration of the creative talent throughout Westchester County. This is the fourth consecutive year that Marketing Cafe has received this recognition. “Seeing the quality of work on display, and knowing that the judges see that our work as worthy of this recognition is amazing,” said Jann Mirchandani, Owner of Marketing Cafe. The Gala was held on Wednesday evening at Abigail Kirsh in Tarrytown.

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It’s Not All About You!

No offense, but your website is not all about you. We talk to small business owners all the time that rattle off a list of the features and benefits to be highlighted on their website. But that’s not what they should be thinking about when developing a website. They need to be thinking about the User Experience.User Experience (UX) refers to how a user feels about using your product or service, or in this case your website; do they find the experience easy, pleasant, and useful, or was it frustrating and difficult?

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The Winner Is…Yonkers Partners In Education

We are thrilled to announce the Worst of Westchester contest winner is..drum roll please.. Yonkers Partners In Education! This nonprofit has, in just four short years, outgrown their original website. As sometimes happens, the original vision was soon surpassed by the growth and expansion of the organization. In the meantime, YPIE has been so busy putting their funding dollars into programs helping the youth of Yonkers – such as the 2011 Education Summit – they haven’t been able to focus on the website. We are delighted to partner with them to help them reclaim their web presence so they can continue to grow and do good works for the Yonkers community!

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Worst Of Westchester Contest Opens!

SORRY, THE CONTEST ENTRY PERIOD HAS ENDED Top 10 Ways to Tell if Your Website Might Be The “Worst Of Westchester” … 10. You’re embarrassed to give people your URL. 9. You’re losing sales because your website lacks a clear call to action. 8. Your website hasn’t been updated since Harry Met Sally. 7. Your business has changed but your site hasn’t. 6. Your profile pic shows those long sideburns you loved in the 90s. 5. Visitors don’t know what to do once they land on your site. 4. You have music playing anywhere on your site; and you aren’t iTunes. 3. Your site was set up with a template and looks like it. 2. You’re spending a small fortune to maintain your site. And the number one way to tell if your site might be the Worst of Westchester. Friends tell you it might be the Worst of Westchester!…
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Marketing Cafe Attending Business Council of Westchester Mega Mixer

We are delighted to be a part of the Business Council of Westchester Mega Mixer for 2011. Join us on March 10, 2-6pm at the Hilton Rye Town, Rye, NY. We’ll be available to answer your questions about Marketing Cafe and online marketing. We’ll have goodies and plenty of applications for our upcoming “Worst of Westchester” contest! (Details will be announced shortly so come back soon, or connect with us on Facebook, Twitter or LinkedIn and the news will come to you!) Come as our guest! Just let us know if you need a ticket and we’ll hook you up.

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Jump Start Your Online Marketing For 2011

Learn valuable, actionable information on how to develop a soup-to-nuts online marketing strategy for business growth. Learn the tricks of integrating social media into their overall marketing strategy, how to use email marketing to communicate effectively with customers and learn how to apply a common-sense approach to search engine optimization.

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Marketing Cafe Open For Business

Mirchandani Consulting, a strategic design and marketing firm specializing in online marketing initiatives, has announced that it has changed its company name to Marketing Café and has launched a new website as part of its commitment to better serve their clients.

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Marketing: Same As It Ever Was…

Here’s my thought for the day… Marketing is really the same as it’s always been; we’ve just got much cooler tools to work with. The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all just new ways to do what businesses have always been trying to do; let customers know who they are and what they’ve got to offer. You can’t do it all, but if you look for creative ways to leverage new technology you will benefit the same way businesses have benefited from all such advances – like the printing press and the telephone.

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We Don’t Like To Brag…

…but if we don’t, who will? Mirchandani Consulting received a Gold, Silver and Bronze award at the Big W Gala recently for Public Service: Printed Material, Direct Mail: B2B and Interactive Media: Non-profit Website respectively.

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To Blog Or Not To Blog…

Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool. Definition “Blog” is short for “weblog” but if you say weblog you will sound like my mother sounds when she says “dungarees” instead of jeans – lovable, but out of date. A blog is similar to an online journal that allows you to post your thoughts, share information and rant if you wish to. Blogging as a Marketing Strategy Blogging can be a very effective marketing tool when used properly. Marketing is all about building brand recognition and gaining trust. Your blog can help you achieve these goals. By providing updates on what your company is doing, you are establishing your “brand.” By educating readers about how you solve the problem of…
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