The Challenge Kaja Gam Interior Architecture & Design had an elegantly designed website but content management system was difficult to work with. What should have been a highlight of the site – Kaja’s portfolio – was limited to eight photos. And since the portfolio did not support the addition of text search engine optimization was significantly impaired. An email archive was added to the website but created in such a way that each was a “dead end” and created a poor user experience. Solutions WordPress created a much more flexible infrastructure on which to build a growing portfolio and blog archive. A clearly-defined hierarchy greatly improved the search engine optimization of the site. Key Successes In reviewing the Google Analytics we were able to cut recurring advertising expenses by identifying channels that were not performing. That money was instead invested in other channels that were performing; Analytics showed a 50% gain in…
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Tag Archives: google analytics
Google Analytics – 4 Key Metrics to Watch
Google Analytics provides a lot of greatly detailed charts, graphs, and tables that show how well your website is helping your company establish credibility, enhance brand awareness and increase sales. But for some, the sheer amount of data can be overwhelming. Fear not. We have winnowed it down to four key metrics to focus on to help you get a clear picture of what’s happening on your website. 1. Learning about your Website Visitors via Google Analytics Google Analytics tells you how many total visits you’ve had over a set time period, how many were Unique Visitors, the average time spent viewing your site, and the average number of pages viewed per visit. What this data tells you: Traffic spikes could be the result of a website redesign, an event you spoke at, or links from other sources. A steady increase shows that what you’re doing something right. Traffic that…
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Google Analytics For Small Business (video)
Here is the video of Jann Mirchandani at iCAN-Global‘s September Forum. iCAN-Global links global business and technology resources with innovators worldwide. Jann was honored to be invited to speak at their September Forum, help at Westchester Community College and broadcast worldwide. Jann’s discussion covered the basics of Google Analytics and how to use it to evaluate and improve your online marketing.
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Search Engine Optimization (SEO) (video)
Welcome to our final session of our Summer Lunchbox Series on online marketing webinars: Search Engine Optimization (SEO) Here is the fourth, and final, webinar in the series on Search Engine Optimization: SEO: It’s not magic! This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.
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Using Google Analytics To Drive Your Business Forward (video)
Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the second webinar in the series: Using Google Analytics To Drive Your Business Forward. This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.
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Integrated Marketing Results: How Do I Know If My Campaign Is Working?
Small business owners, by and large, are a down-to-earth lot. We work hard for our money and want to make sure we are spending our marketing budget wisely. So when we talk about investing in an integrated marketing campaign we want to know “How do I know if my campaign is working?” Good question, right? Here’s what we say.
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Common Sense SEO
We get this question all the time, “Do you do SEO?” And while I am rarely at a loss for words, I still struggle with the answer. Why? Because it’s a loaded question. Search Engine Optimization, or SEO, means something different for everyone. For some people, it’s Pay Per Click advertising (which refer to strategic partners.) For some people, it’s extensive keyword research or content development which we can do. Yet I can’t say we don’t do SEO. It’s just that we take a more common sense SEO approach; good content added over time using proper semantics. HUH?! Let’s take a closer look at common sense SEO strategies and how you can use them to help improve your website’s page rank (on your own or with some help from Marketing Cafe.) Content Development Are you sharing useful, relevant information on your website? This means more than just adding your hours…
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Jump Start Your Online Marketing
View more presentations from Westchester Marketing Cafe, LLC on Slideshare.
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Search Engine Optimization 101
SEO is the practice of optimizing your website to make the most of “organic” search results – in other words, developing and maintaining your website in such a way as to maximize your rank in the results returned for a given search phrase. So what are the elements of a good SEO strategy?
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Is Anyone Out There? – Web Analytics
Often I talk to people who assume that because I design websites, the money is just rolling in. (If only!) These are usually the same people who assume that if they create a website the money will come rolling in for them. The internet does provide a plethora of opportunities for those willing to go after them. But like anything else, there are no short cuts. Running a web-based business is still running a business; you must work to make it successful. By using web analytics you can start working smarter not just just harder. Yup, that ol’ chestnut.
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