email autoresponder robots thumbnail image

Using Email Autoresponders To Boost Marketing Results

Read time: 3 minutes, 21 seconds What is an Email Autoresponder? Email autoresponders are a workflow that automatically sends emails under certain conditions. A new subscriber receiving a welcome message is an example of an autoresponder. Email remains one of the most effective ways to keep in touch with your audience. Automating campaigns can increase your efficiency and improve your marketing results. In fact, according to the Direct Marketing Association, the average ROI is 40:1. According to a study by Message Systems, 63% of marketers cite email as the channel that offers the best ROI. And our own experience, here at Westchester Marketing Cafe, shows that clients who send regular email campaign improve traffic to their website and get a higher response rate than those who don’t. Setting up an autoresponder isn’t complicated, but it requires some planning. There are four key steps to creating a successful email autoresponder campaign. Step 1: Establish your goal….
Read More

Continue reading
managing email lists video screenshot

Managing Email Lists (video)

Best practices for your email list marketing strategy Hi everyone, I’m Jann Mirchandani from Westchester Marketing Cafe, where we cater to your online marketing needs. Read our Email Marketing Case Study to learn how we helped one client tackle this issue We’ve been getting a lot of calls lately with questions about our best practices for email marketing strategy. So I thought I would share some of those tips with you today. The first thing you want to do is make sure that you’re using a service provider such as MailChimp or Constant Contact and there is a lot of others out there, but it’s really important to use an esp, an email service provider, so that your adhering to industry standards, best practices and CAN-SPAM laws. What that means is that you want to make sure that the people that your emailing want to hear from you, that they’ve given…
Read More

Continue reading