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Developing An Email Marketing Strategy

Last updated: April 18, 2019Originally published: March 18, 2010 Read time: 6 minutes, 24 seconds Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy, and specific tactics. The benefits of a well-designed email marketing strategy include: a higher open rate more clicks fewer opt-outs better conversion rates In this article we are going to cover; Defining your audience List management Developing your content Establishing a schedule More information Define Your Audience Defining your audience is simple in theory; the reality is often more difficult. The goal is to define your audience segments. Start with the broadest category and look at how you might break that down. Think about how you might talk to the individuals within that category differently. For example, let’s say you are an electrician. You do both commercial…
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Email Marketing Campaigns; What’s The Best Day To Send Them?

Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend. However, we thought it would be important to take a look at the actual results of Westchester Marketing Cafe’s email campaign over the last several years. So we went into our MailChimp reports and pulled data from all of the campaigns sent in the last two years (get the total number of campaigns that we looked at). We focused on the open rate and the click-through rate. We were surprised to see that in spite of our assumptions, Mondays/Tuesdays and Fridays were the most successful days in terms of both open and click-through rates. These test results would certainly not stand the scrutiny of a statistician but they are…
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ColumbiaDoctors Of The Hudson Valley

The Challenge ColumbiaDoctors of the Hudson Valley, with offices in Suffern and Monroe, needed a website that would appeal to seniors, the practice’s primary patient load, with a younger demographic, an area in which they hoped to grow. In collaboration with DesignWorks NY, CoCommunications and MarketingWorks NY we provided a cross-discipline approach that addressed the variety of needs on this project. Solutions We built a comprehensive strategy integrating the doctors’ expertise and communication skills in addressing patients’ concerns. A blog and email campaign were key components of the strategy. That content was used again as part of a social media campaign designed to broaden their reach and introduce the practice to new markets. Key Successes Segmenting the email list allowed subscribers to select just the news they want to receive, increase engagement, and minimize “overexposure.” Branded social channels took the engagement to where the audience was already gathering, and driving traffic back…
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eMarketing Bootcamp Online Marketing Webinar Now Accepting Enrollment

EDIT: We are no longer accepting registration for the eMarketing Bootcamp. If you’d like information about learning how to market your business more effectively, schedule a free consultation using our online calendar. Do you sometimes feel like your website belongs to your web developer? Do you feel like you’re in middle school trying to figure out what the “in” crowd is talking about when the conversation turns to social media? Well you don’t have to! Marketing Cafe is now accepting enrollment for six upcoming eMarketing Bootcamp online marketing webinar programs. eMarketing Bootcamp gives those responsible for guiding and implementing marketing strategy the understanding and confidence to take control of their online marketing reducing the need for expensive outsourced maintenance. eMarketing Bootcamp Immersion Programs The Immersion Program covers the “must know” fundamentals of online marketing, focusing on specific subjects relevant for participant businesses. The Social Media Immersion course builds in-depth knowledge of relevant…
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