Tag Archives: content strategy

Creating Compelling Content

Last month, we talked about why your business needs a multi-channel content strategy to increase your company’s awareness among clients and prospects, capture their interest and prompt them to take action. We also spoke about targeting your content to the needs of your target audience (not your peers) with text that is informative and interesting and will resonate emotionally with your customers. Sounds great. So, what exactly should you write about? And how do you create compelling content?Well, technically, the sky’s the limit… and if that frightens you, you’re not alone. If it’s any consolation, almost everyone runs out of ideas at one time or another, including famous writers such as Leo Tolstoy, Virginia Woolf, Stephen King and J.K. Rowling. So what happens when that copy deadline is looming and you just don’t know what to say? Well, here is a great infographic that provides 22 wonderful suggestions to create content that is…
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Strategic Planning

Content Strategy: Why Your Business Needs One

The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that easy. The truth is, good content can help you achieve all these goals BUT only if it is based on a well-planned and executed content strategy. Basically, this means creating compelling and valuable content (and by content, we’re talking anything that’s visual, audio, or written—online and in print) to a target audience and distributing that content through a variety of channels on a regular basis to capture the readers’ interest and prompt them to action. And a good content strategy isn’t a one-time solution but an ongoing process. 6 Steps to Developing a Successful Content…
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ColumbiaDoctors Of The Hudson Valley

The Challenge ColumbiaDoctors of the Hudson Valley, with offices in Suffern and Monroe, needed a website that would appeal to seniors, the practice’s primary patient load, with a younger demographic, an area in which they hoped to grow. In collaboration with DesignWorks NY, CoCommunications and MarketingWorks NY we provided a cross-discipline approach that addressed the variety of needs on this project. Solutions We built a comprehensive strategy integrating the doctors’ expertise and communication skills in addressing patients’ concerns. A blog and email campaign were key components of the strategy. That content was used again as part of a social media campaign designed to broaden their reach and introduce the practice to new markets. Key Successes Segmenting the email list allowed subscribers to select just the news they want to receive, increase engagement, and minimize “overexposure.” Branded social channels took the engagement to where the audience was already gathering, and driving traffic back…
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