Tag Archives: content strategy

The Challenge Wellsoft.com was built on a relatively unknown Content Management System which was difficult to add new content and attract new prospects. With limited lead generation and lead capture forms it was challenging to identify and follow up with prospects. The non-mobile-friendly framework negatively impacted the site’s placement in the search engines and made it harder for visitors on mobile devices to engage with the site. Solutions We focused on three fundamental elements for the new website: messaging, lead capture and mobile-friendliness. The messaging was written, and pages organized, to address concerns specific to various decision-makers. Within the messaging was a call-to-action encouraging readers to request a demo, which then captured contact information allowing the sales team to follow up. A mobile-friendly website was a must-have for search engine optimization as well as site usability, especially given the high number of international visitors who were more likely to be visiting…
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Visit MGALLP.com The Challenge Miller Grossbard Advisors, LLP (MGA) had been serving the Houston-area for decades. Their clients had grown to rely on them for much more than tax and accounting however. MGA needed their website to reflect not just their full range of advisory services but their unique personality. An ordinary website would not do. Solutions We worked with MGA to create a simple website with a very modern feel that reflected their mission of  making the complex simple. Taking inspiration from the advertising sector, we used great visuals to help tell their story. Key Successes Strong VisualsWith attention spans at a minimum and competition around every corner, standing out in the crowd is very difficult. We made this possible by using images, as well as words, to tell the story. Thought LeadershipMGA’s is full of innovative, forward-thinking professionals. With all that talent, they are committed to being thought…
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The Challenge Three years after we merged Accreditation Guru’s old website and blog into a single platform, it was time to give the site a fresh look! The original design was fussy relative to the clean, pared-down aesthetic that had become popular. Solutions The website redesign built on the original style standards but focused on simplifying the look and the copy. This approach created consistency in branding between the old site and the new but eliminated distractions that could divert readers. Key Successes Building a new theme presented us with the opportunity to create a template for simplifying the creation of future landing pages. As Accreditation Guru expands its reach, this will allow for better tracking of paid marketing efforts. What You Can Learn Often a website redesign project, just like redesigning a room in your home, provides opportunities to address pesky problems. There may be a way to automate…
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