What Does Content Marketing Look Like?

When you get right down to it, its exactly what it sounds like – creating content to sell or market your business. That’s straightforward enough, right? But how do you do it in the real world and why does it matter? Content marketing in the real world In the real world, your customers are looking for your goods or services. When they get to your website, you want to connect with them so they know what you do and they want to pick up the phone and call you. The words and images you use to convey that message is “content”. To create good content it’s important to create content with your customer in mind. Put yourself in their shoes; they are likely doing research and may be thinking that your goods or services will fill a need they have. You’re sales calls probably address the same seven questions regardless…
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How A Blog Helps Your Business

You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business. 1. A blog provides information to your readers. Your standard pages are great and talk about who you are and what you do. But your blog pages are what provide information about your industry, trending topics and latest best practices/products. This is important information especially for those who might be in the early stages of the buying cycle. They might not be ready to buy yet because they just don’t know enough. Give them what they need to get ready to buy. 2. A blog provides information to search engines. As you write articles around your primary business and industry you will be providing information to the search engines about your site. Even if you don’t write with…
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Westchester Marketing Cafe lunchbox

Content Development For Online Marketing (video)

Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the third webinar in the series: Content Development: More fun than root canal! This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

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An Editorial Calendar

An essential tool for content creation. What is an Editorial Calendar you ask? It is an essential tool for consistent, quality content creation. Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical “uh…what now?” kind of moment. In an effort to a) follow my own advice and b) show how content creation doesn’t have to be torturous, I thought I’d share with you some thoughts on getting past the blank page. Create An Editorial Calendar What questions do you find yourself answering all the time? You likely have ten or more questions that clients and prospects regularly ask. Moreover, you probably have an answer at the ready. Each of those questions and your response is fodder for an article. Taking a few minutes to jot down some article topics that you can write throughout…
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Content Development

Creating Content For A Small Business Website

Most small business owners have more than enough on their plate already without having to worry about “content development” for their website. But to garner the benefits of organic search engine optimization, and give your visitors a reason to keep coming back (and staying in touch with you) it is important to keep the content of your site fresh and add new content regularly. Here are some tips for creating content for a small business website.

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The Gift Of Grab; Content Writing For Your Home Page

The Gift Of Grab; Writing Website Copy For Your Home Page

When creating your website, you have about 15 seconds to capture your visitor’s attention. That’s it. If they decide you are not what they are looking for they will move on and not look back. So knowing what a small window you have, how do you capture their attention and entice them past your home page with effective content writing? Well, first you need to get past the “We’re the greatest!” pitch. We’ve all heard this and, really, what else would you say, “We’re expensive and our service is for the birds”? Instead, speak to the customers’ needs. What keeps them up at night? How can you help them get some sleep? Rather than “We sell the best widgets in the world…” try “our widgets resist wear and tear up to 3x longer than our competitors…Click here to learn more.” Instead of “our service is next to none…” be specific…
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