Clients often ask whether they should have a blog or a “regular” website for their business. And it’s a great question. The answer is “yes”!Continue reading
Tag Archives: business blogging
What Does Content Marketing Look Like?
When you get right down to it, its exactly what it sounds like – creating content to sell or market your business. That’s straightforward enough, right? But how do you do it in the real world and why does it matter? Content marketing in the real world In the real world, your customers are looking for your goods or services. When they get to your website, you want to connect with them so they know what you do and they want to pick up the phone and call you. The words and images you use to convey that message is “content”. To create good content it’s important to create content with your customer in mind. Put yourself in their shoes; they are likely doing research and may be thinking that your goods or services will fill a need they have. You’re sales calls probably address the same seven questions regardless…
How A Blog Helps Your Business
You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business. 1. A blog provides information to your readers. Your standard pages are great and talk about who you are and what you do. But your blog pages are what provide information about your industry, trending topics and latest best practices/products. This is important information especially for those who might be in the early stages of the buying cycle. They might not be ready to buy yet because they just don’t know enough. Give them what they need to get ready to buy. 2. A blog provides information to search engines. As you write articles around your primary business and industry you will be providing information to the search engines about your site. Even if you don’t write with…
Blogging For Business (video)
Blogging for business is a key component of your website. In this video-slideshow learn why you really do want to have an integrated blog on your business website.Continue reading
An Editorial Calendar
An essential tool for content creation. What is an Editorial Calendar you ask? It is an essential tool for consistent, quality content creation. Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical “uh…what now?” kind of moment. In an effort to a) follow my own advice and b) show how content creation doesn’t have to be torturous, I thought I’d share with you some thoughts on getting past the blank page. Create An Editorial Calendar What questions do you find yourself answering all the time? You likely have ten or more questions that clients and prospects regularly ask. Moreover, you probably have an answer at the ready. Each of those questions and your response is fodder for an article. Taking a few minutes to jot down some article topics that you can write throughout…
When Is A Blog Not A Blog?
The reply I most often hear when I broach the subject of using a blog as a marketing tool is “I’m not a writer.” And while most small business owners aren’t “writers” they are usually subject-matter experts in their field. What does this mean? They have oodles of information to share. But they may not have a mechanism by which to easily share this information and that’s where a blog comes in. So when is a blog not a blog?Continue reading
To Blog Or Not To Blog…
Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool. Definition “Blog” is short for “weblog” but if you say weblog you will sound like my mother sounds when she says “dungarees” instead of jeans – lovable, but out of date. A blog is similar to an online journal that allows you to post your thoughts, share information and rant if you wish to. Blogging as a Marketing Strategy Blogging can be a very effective marketing tool when used properly. Marketing is all about building brand recognition and gaining trust. Your blog can help you achieve these goals. By providing updates on what your company is doing, you are establishing your “brand.” By educating readers about how you solve the problem of…