The short version
We don’t share your information with anyone. Period.
We only contact you to share information we believe will be of interest and you can opt out at any time.
The long version
Westchester Marketing Cafe, LLC is committed to protecting the private information of our web site visitors. Here we explain the type of information collected, how that information may be used, how you can access or modify that information, and how that information is protected.
I. WHAT INFORMATION DO WE GATHER?
We collect two types of information from visitors to the Site: (A) Personally Identifiable Information, and (B) Non-personally Identifiable Information (information such as IP Addresses and cookies, which allow for better use of the Site). Uses of this information are discussed in Section III.
A. Personally Identifiable Information
We will not collect personally identifiable information from you, other than what you supply to us on a voluntary basis upon request. Personally-identifiable information includes, but is not limited to, name, address, e-mail address, and telephone number.
Contests, Sweepstakes and Special Offers:
On occasion, we may collect personal information from users in connection with optional (i.e., you opt-in to participate in these offers) sweepstakes, contests or special offers. Such information will be used as indicated at the time of collection.
On occasion, we may collect personal information from users in connection with optional (i.e. you opt-in to subscribe to these services) listservs and e-mail newsletters. Such information will be used as indicated at the time of collection.
B. Non-personally Identifiable Information
In addition to information that you provide to us, we may also collect and store certain non-personally identifiable information automatically when using the Site. This information helps us improve the experience you and other visitors have with the Site.
For example, we may collect your IP address, browser information and reference site domain, as well as related information such as the date on which you visit the Site. This information does not identify you personally and is only used in the aggregate.
As is common practice among web sites, we use “cookies” and similar technologies. Cookies are text files which store your preferences. No personal information is ever stored in a WMC cookie, even if you have entered your name or email address on other parts of the Site.
You can generally prevent cookies from being used by changing the settings in your web browser, but please be aware that by doing so you may be unable to fully utilize the Site.
III. HOW DO WE USE INFORMATION GATHERED ON THE SITE?
Except as expressly set forth in our policies, we will not willfully disclose your personally identifiable information to any third party without first receiving your permission. We will never sell, rent, or swap your personally identifiable information with non-affiliated third parties for their own purposes.
In terms of our own use of information, we may use your personally identifiable information for the activities described in the previous sections, and for internal purposes and marketing, promotional and fundraising purposes in support of public broadcasting.
We will typically explain the extent of use at the time you are asked to provide personal information. If you do not want this information to be collected or used by us for these purposes, you can simply “opt out.” Under certain circumstances, opting out may prevent your participation in activities for which personal information is needed, as in contests.
In certain cases, we contract with other companies to provide services on our behalf. These service providers may maintain customer databases which may hold Site users’ e-mail addresses, including site visitors who have opted in to our newsletter. We (which includes our service providers) will use these addresses to respond to the general purposes for which we collected the information.
Our service providers have access to your personally identifiable information as necessary to provide certain services on our behalf. They are required to maintain the privacy of all such information in their possession or control and can only use the information on our behalf for the purpose that we have contracted them, for example sending you a series newsletter. They are not authorized to use your information for any other purpose.
On certain pages, we offer visitors the opportunity to provide comments or other user-generated content on blogs and articles. Any information that you disclose when posting a message to these areas, along with the screen name or ID used, becomes public. In addition, the information that you disclose in these areas may be used by us for promotional and marketing purposes. We are not responsible for any personally identifiable information that you choose to disclose in these public areas.
We offer several e-mail newsletters and listservs. If you no longer wish to receive a specific newsletter, you may opt-out by following the “unsubscribe” instructions located near the bottom of each newsletter.
We use non-personally identifiable information, such as IP addresses or demographic information (zip codes for example) to tailor our Site to the interests/locations of our users and to measure traffic within our Site.
A cookie will tell us which pages you visit and the amount of time between each page visit. The cookie does not remember any information about you or your computer; it just helps us monitor Site usage and traffic; for example, it allows us to measure the number of repeat visitors in a given month. This data is only used in the aggregate.
IV. HOW CAN I ACCESS OR CORRECT INFORMATION?
Access to personally identifiable information that is collected from our Site may be accessible for a limited period of time from the point of collection, such as where a user provides an e-mail address in order to receive an e-mail newsletter. In other cases, personally identifiable information may be maintained, edited and deleted at the user’s discretion at any time after the information has been submitted. For example, if you created a password-protected account within our Site, you may be able to access that account to review the information you provided and make corrections and updates as necessary. However, this feature is not available throughout our Site where the user is not asked to create an account. Therefore, if at any time, you prefer not to receive e-mail from a service that you subscribed to without creating a personal account, simply get out by following the unsubscribe options at the bottom of each e-mail.
V. HOW IS MY INFORMATION PROTECTED?
We are committed to ensuring the security of the data provided to us by Site users. To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we have put in place appropriate physical, electronic and managerial procedures to protect the information we collect online.