Girls Do Tech

Jewelbot logo

Yorktown Heights, NY (September 16, 2015) –Girls across the country now have the chance to get their tech and jewelry on thanks to a Westchester marketing company’s new promotion.

The 2015 Westchester Marketing Café “Girls Do Tech” Contest is for girls who are ages 9 to 14 and runs through October 15. The contest is a way to raise awareness about Jewelbots, the open-source wearable jewelry for teens, and get girls interested in computer coding.

Jewelbots are programmable friendship bracelets that teach girls the basics of coding.

Westchester Marketing Cafe Owner Jann Mirchandani said she loved the idea of the girl-centered technology so much that she “wanted to throw our support behind the project.”

“I came across the Kickstarter campaign and just knew it was something we needed to get involved with,” Mirchandani said. “I love technology and long felt like the mystique around programming seemed to keep many girls out of it. This invites them in and we want to help do that; hence the contest to let girls know about Jewelbots and get them excited about learning to code!”

Jewelbots Founders Brooke Moreland and Sara Chipps, both 34, created the wearable technology here in New York with the help of investors and a Kickstarter campaign, which to date has raised over $166,000. The tech jewelry will be available for sale to the public in March 2016.

Now tweens and teens can enter for a chance to win one of the first Jewelbots along with other prizes including admission to a four-hour Jewelbots workshop in LA, San Francisco, NY, or DC. The entrants can apply online and are being asked to write a “short narrative about a woman – past or present – in technology and how she has inspired you or others.”

Posted in Newsroom.

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