Balancing Life’s Issues

Visit BalancingLifesIssues.com The Challenge The Balancing Life’s Issues (BLI) website had become overgrown with too much copy and an on-boarding process that hadn’t been reevaluated in years. The BLI team needed to simplify and streamline the website to include only essential elements. Solutions The home page was designed to feature a company video that had been filmed previously but had no home on the old website. Contact information for staff was laid out in an easy-to-scan table that works just as well on a phone as it does on a desktop. Information for new trainers was consolidated into a single page with step-by-step instructions and all necessary documents readily available for download. Key Successes Focus On ActionGetting rid of extraneous pages and content brought readers straight to Calls To Action and simplified site maintenance. Good HousekeepingAn issue with the hosting account for a secondary website provided an opportunity to merge…
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Miller Grossbard Advisors

Visit MGALLP.com The Challenge Miller Grossbard Advisors, LLP (MGA) had been serving the Houston-area for decades. Their clients had grown to rely on them for much more than tax and accounting however. MGA needed their website to reflect not just their full range of advisory services but their unique personality. An ordinary website would not do. Solutions We worked with MGA to create a simple website with a very modern feel that reflected their mission of  making the complex simple. Taking inspiration from the advertising sector, we used great visuals to help tell their story. Key Successes Strong VisualsWith attention spans at a minimum and competition around every corner, standing out in the crowd is very difficult. We made this possible by using images, as well as words, to tell the story. Thought LeadershipMGA’s is full of innovative, forward-thinking professionals. With all that talent, they are committed to being thought…
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Accreditation Guru website screenshots on desktop and mobile device

Accreditation Guru

Visit AccreditationGuru.com. The Challenge Three years after we merged Accreditation Guru’s old website and blog into a single platform, it was time to give the site a fresh look! The original design was fussy relative to the clean, pared-down aesthetic that had become popular. Solutions The website redesign built on the original style standards but focused on simplifying the look and the copy. This approach created consistency in branding between the old site and the new but eliminated distractions that could divert readers. Key Successes Building a new theme presented us with the opportunity to create a template for simplifying the creation of future landing pages. As Accreditation Guru expands its reach, this will allow for better tracking of paid marketing efforts. What You Can Learn Often a website redesign project, just like redesigning a room in your home, provides opportunities to address pesky problems. There may be a way…
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CoveCare Center

Visit CoveCareCenter.org The Challenge CoveCare Center, formerly known as Putnam Family & Community Services, needed a new website as a part of their rebranding initiative. More than just a new logo, they needed a website that would be mobile-friendly to accommodate their many clients accessing the site solely on mobile devices. The new site would start with a deep pool of content and grow from there. This made it crucial to create a well-designed and flexible navigation structure. Top level pages would require fresh content regularly to encourage visitors to dive deeper into the website but not take up valuable staff time with fussy changes. Solutions We worked with CoveCare Center and their team from content strategy to site launch. Work started with content strategy development. We focused on identifying the needs of the target audiences and created the blueprint for the website. Using the content strategy we were able…
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Events To Remember

Visit EventsRemember.com The Challenge Events To Remember, a full-service event management agency, was growing. They added public relations to its list of services and were building on their reach with the nonprofit sector, working with development officers on large, gala-type events and fundraisers. Their site, however, was dated and because it lacked a content management system they were unable to easily update it. As a result, there was no mention of their public relations services nor any focused messaging for nonprofits. A blog had been created on Blogger but had long since languished as a separate, stand-alone site with a single link from the primary site to help visitors find it. Once there, the look and feel of the site did not match the ETR branding. Solutions We pulled together the main website and the blog and moved both into WordPress. This allowed staff to easily add new content and…
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Humane Society of Westchester

Visit HumaneSocietyOfWestchester.org The Challenge The New Rochelle Humane Society was changing its name to Humane Society of Westchester at New Rochelle to better reflect all 19 communities they serve. They needed to rebrand and update their website as well. They already had a lot of great content on their website but lacked a way to highlight upcoming events. While users could make donations online, the process was confusing and cumbersome. Many tasks such as reporting a lost or found animal required calling the Shelter and having office staff take down the information to then manually enter it into their database creating a disruption to staff workflow. Solutions A content management strategy provided staff and volunteers with a road map for adding new content; everyone understood how and where to include new articles and information. By moving to WordPress we enabled staff to take control of editing and updating the website…
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Alliance For Safe Kids

Visit AllianceForSafeKids.org The Challenge The Alliance For Safe Kids, a nonprofit based in Yorktown, NY, had been dealing with some technical issues on their existing website. While they were, in general, happy with WordPress they needed to switch hosting companies and fix several bugs on the site. Since they were already focused on the website and dealing with existing issues they took the opportunity to make a number of upgrades as well. The existing site was not mobile-friendly, nor were they able to accept online donations. The content had become cluttered and the focus what not on their primary objective; highlighting community events and supporting local youth. Solutions We worked extensively with staff to create a focused content development strategy. This strategy outlined how we would streamline the website, pare down the number of pages significantly and create an outline for the remaining pages. An integrated calendar highlighting upcoming programs…
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MVP Basketball Camp

Visit MVPBasketballcamp.org The Challenge MVP Basketball Camp’s website was full of great information, including details on upcoming fundraising events, camp registration and more. Unfortunately, the information was not necessarily easy to access. Nor did their site leverage web-based assets such as subscriber opt-ins and online registration. The website was not mobile-friendly making it hard for visitors using phones and tablets to access information as well as negatively impacting search engine placement. The site managed by a third party making updates and site maintenance a very slow and costly process. Lastly, their blog was a separate entity from the website making site maintenance and management far from ideal. Solutions We created a single, unified – and mobile-friendly – website and blog for MVP leveraging WordPress as a Content Management System. Links to donation forms and registration to fundraisers were given more prominent placement using graphics to invite readers deeper into the website. Online…
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Email Marketing Strategy

The Challenge A large, nonprofit was using MailChimp as their Email Service Provider (ESP) but they had no agency-wide email marketing strategy. They were concerned that their account would be canceled for not adhering to list management protocols. They had multiple users across various departments with varying levels of training on how to build and manage their lists. Some users imported emails into fresh lists for each campaign. Others manually added users to “their” departmental list. Still others added subscribers into a separate departmental list utilizing groups based on that department’s needs. The account grew to house over 50 lists with approximately 15,000 subscribers nearly a third of which were duplicates. This resulted in an inability to track metrics such as open and click rates. Additionally, since the subscription rate for the account is based on the number of subscribers, and they had so many duplicates, they were overpaying each month. They were – rightly –…
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Kaja Gam Interior Architecture & Design

Visit KajaGamDesign.com. The Challenge Kaja Gam Interior Architecture & Design had an elegantly designed website but content management system was difficult to work with. What should have been a highlight of the site – Kaja’s portfolio – was limited to eight photos. And since the portfolio did not support the addition of text search engine optimization was significantly impaired. An email archive was added to the website but created in such a way that each was a “dead end” and created a poor user experience. Solutions WordPress created a much more flexible infrastructure on which to build a growing portfolio and blog archive. A clearly-defined hierarchy greatly improved the search engine optimization of the site. Key Successes In reviewing the Google Analytics we were able to cut recurring advertising expenses by identifying channels that were not performing. That money was instead invested in other channels that were performing; Analytics showed a 50%…
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