Westchester Marketing Cafe lunchbox

Search Engine Optimization (SEO) (video)

Welcome to our final session of our Summer Lunchbox Series on online marketing webinars: Search Engine Optimization (SEO) Here is the fourth, and final, webinar in the series on Search Engine Optimization: SEO: It’s not magic! This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

Continue reading
maze

Managing The Growth Of Your Website; Blogging For Business

I’ve had several conversations in recent days about websites suffering from extreme growing pains. You know the kind; they have tons of information that you can’t find using the navigation maze…I mean menu. It all starts innocently enough. “I need a simple website for my business,” you say to your designer/programmer/neighbor’s kid. “No problem” is the reply. And a new website is born, exactly the way you said you wanted it; Home page, About Us, Contact Us, Services. But now you want to add a page about the new whiz kid you just hired. There’s another page. Hmmm. I guess we’ll just add that under “About Us”. And the new service package? Just throw that under “Services”. You’re smart though. You know good SEO is all about adding content so you add those articles from your newsletter for good measure. Ummmm. Those can go under…well, they aren’t services exactly, and…
Read More

Continue reading
Westchester Marketing Cafe lunchbox

Content Development For Online Marketing (video)

Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the third webinar in the series: Content Development: More fun than root canal! This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

Continue reading

Working With Web Designers

“I thought you would just do it for me.” I once had a client say those exact words to me. The impression – or more likely, the hope – was that he would sign the contract and I would magically whip up a website with compelling content and fabulous visuals that would launch his business into the stratosphere. But successful web design projects don’t work that way. A vacuum sucks. So does working in one. The best projects are done collaboratively. A marketing professional will help you craft a message that will resonate with your audience rather than sound melodious only to your own ear. A talented web designer will create a website that not only looks good but will allow even your mother to easily navigate the site. A good programmer will code a website that can be updated by the coworker who hits “reply all” to virtually every email the…
Read More

Continue reading
Westchester Marketing Cafe lunchbox

Using Google Analytics To Drive Your Business Forward (video)

Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the second webinar in the series: Using Google Analytics To Drive Your Business Forward. This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

Continue reading

Marketing Benefits Of Running An Online Contest

The Marketing Benefits of Running an Online Contest Last year Sound Earth, a pet-friendly household cleaning products manufacturer, began a focused effort to increase our community base and in turn increase our customer base. We wanted to appeal to our target market of pet and animal lovers. We also wanted to stay true to the spirit of Sound Earth: helping animals in our daily business conduct; something our followers have come to appreciate and expect. Our freshman campaign was to sponsor the First Annual Best Animal Rescue Contest, aka BARC. The contest was designed to raise our profile as well as provide a lead capture mechanism. It more than surpassed our expectations. What Is The Result a Year Later? Ultimately, 85% of the new email contacts gained through the BARC remain on our list one year later. They receive a weekly e-blast highlighting a product sale as well as a reminder…
Read More

Continue reading

Sound Earth Launches 2nd Annual Best Animal Rescue Contest

Westchester Marketing Cafe is happy to be working again with Sound Earth on their 2nd Annual Best Animal Rescue Contest, a.k.a. “BARC”. To enter, participants upload a photo of their pet and share the story behind the rescue of their pet. Last year entries came from as far away as Ohio and Florida. Besides a plethora of cats and dogs pets included a turtle, a crow, a guinea pig, and rabbit. The theme of the animal contest ties into Sound Earth’s mission to provide support for stray animals in need. The contest marketing helps to get them in front of their target audience. The entry and voting system provides lead generation. Participants get a wonderful sense of community by sharing their feel-good stories. It’s a win all the way around! Want to Learn More About the Benefits of Running Your Own Contest? (Animal or otherwise?) Marketing Benefits Of Running An…
Read More

Continue reading
Westchester Marketing Cafe lunchbox

Unlocking Your Online Marketing Potential (video)

Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the first webinar in the series: “Unlocking Your Online Marketing Potential” This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

Continue reading

Lead Capture For Your Small Business Website

We talk a lot about “Content Is King”; and that’s true. Your content provides keyword-rich fodder for the search engines as well as reputation-establishing credentials for your human readers. Long live the King. Now that you are driving all this traffic to your website, what happens next? If you just shrugged your shoulders, you’re not alone. Many small businesses fail to include even the most basic lead capture framework on their websites, relying instead on prospects to contact them. Big mistake. Here’s why you need to fix it. Lead Capture Provides Opportunities “Lead capture” refers to the mechanism by which you collect information on your visitors. This isn’t a creepy “we’re watching you” proposition but rather a swap of information if you will. The implicit agreement is you provide premium content or some similar incentive to readers who then provide you with their contact information; name, email, phone number, etc….
Read More

Continue reading

Granite-Springs.com Goes Live

Granite Springs Asset Management Launches New Website Yorktown Heights, NY, (June 12, 2012) – Marketing Cafe is pleased to announce the launch of the new Granite Springs Asset Management website. The website, which relaunched in late May, was the second generation website for the Manhattan-based firm.

Continue reading