Google Rewarding Mobile-Friendly Websites

Mobile-Friendly Websites rewarded In case you’ve been living under a rock – or, you know, busy running your business – in February Google announced they are changing their algorithm to reward mobile-friendly websites as of April 21. It’s not that they “ding” you for not having a mobile site, but those that have a mobile-friendly website will be rewarded. What does this mean? It means that your content needs to be optimized for smart phones and other mobile devices. How do you know if your site is optimized? Its pretty easy actually. Use Google’s Mobile-Friendly Test page. It will tell you if the page passes or not. Mobile-friendly site Mobile-unfriendly site You can also check out their Get Started page that has links to a slew of information and several guides to help you understand how all the pieces fit together. Next Steps Google isn’t removing you from the search results but it will…
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The State of Marketing In Westchester [podcast]

I spoke to Peter Moses and John Churan on their WVOX radio show, Westchester Eye On The Radio, on April 20th. We discussed the state of marketing and specifically marketing right here in Westchester County. We will be posting segments from the hour-long broadcast over the next several weeks. Here is the first segment. Here are some key points from the show. Q: Is the marketing industry growing in Westchester? (@1:50) A: It’s not necessarily growing, but it is certainly changing. It’s no longer big agencies, a la “Mad Men”, but it is now a team of collaborative partners depending upon the needs of the project. Q: What is CSS? (@3:28) A: CSS is Cascading Style Sheets. Similar to how you might format a Word document, CSS allows you to style your website. Q: What about businesses that don’t distinguish between important information and irrelevant information? (@4:28) A: Marketing is about building relationships…
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Grow Your Business With Yorktown Entreprenuer

GROW YOUR BUSINESS WITH YORKTOWN ENTREPRENUERWestchester Marketing Café to Present at WCC GROW Conference Yorktown Heights, NY – (April 15, 2015) Award-winning web designer and Yorktown-based entrepreneur Jann Mirchandani has been selected to present at Westchester Community College’s Gateway to Entrepreneurship (G2E) Center GROW Conference on Friday, May 1st. Mirchandani, the owner of Westchester Marketing Café LLC, will lead a Social Media Lab at the conference, which is the region’s largest gathering of business owners and professionals for the purpose of workshops and training for small businesses. Mirchandani established Westchester Marketing Café in 1999 uniquely positioning it as both a marketing firm and a web development firm. She combines her 20-plus years of marketing experience with her technical expertise to execute online marketing strategies for the real world. The Certified Woman-Owned Business provides online marketing strategy and implementation for small and mid-sized businesses and nonprofits. “I love what I do…
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Email Marketing Campaigns; What’s The Best Day To Send Them?

Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend. However, we thought it would be important to take a look at the actual results of Westchester Marketing Cafe’s email campaign over the last several years. So we went into our MailChimp reports and pulled data from all of the campaigns sent in the last two years (get the total number of campaigns that we looked at). We focused on the open rate and the click-through rate. We were surprised to see that in spite of our assumptions, Mondays/Tuesdays and Fridays were the most successful days in terms of both open and click-through rates. These test results would certainly not stand the scrutiny of a statistician but they are…
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Kaja Gam Interior Architecture & Design

Visit KajaGamDesign.com. The Challenge Kaja Gam Interior Architecture & Design had an elegantly designed website but content management system was difficult to work with. What should have been a highlight of the site – Kaja’s portfolio – was limited to eight photos. And since the portfolio did not support the addition of text search engine optimization was significantly impaired. An email archive was added to the website but created in such a way that each was a “dead end” and created a poor user experience. Solutions WordPress created a much more flexible infrastructure on which to build a growing portfolio and blog archive. A clearly-defined hierarchy greatly improved the search engine optimization of the site. Key Successes In reviewing the Google Analytics we were able to cut recurring advertising expenses by identifying channels that were not performing. That money was instead invested in other channels that were performing; Analytics showed a 50%…
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Google Analytics – 4 Key Metrics to Watch

Google Analytics provides a lot of greatly detailed charts, graphs, and tables that show how well your website is helping your company establish credibility, enhance brand awareness and increase sales. But for some, the sheer amount of data can be overwhelming. Fear not. We have winnowed it down to four key metrics to focus on to help you get a clear picture of what’s happening on your website. 1. Learning about your Website Visitors via Google Analytics Google Analytics tells you how many total visits you’ve had over a set time period, how many were Unique Visitors, the average time spent viewing your site, and the average number of pages viewed per visit. What this data tells you: Traffic spikes could be the result of a website redesign, an event you spoke at, or links from other sources. A steady increase shows that what you’re doing something right. Traffic that…
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Creating Compelling Content

Last month, we talked about why your business needs a multi-channel content strategy to increase your company’s awareness among clients and prospects, capture their interest and prompt them to take action. We also spoke about targeting your content to the needs of your target audience (not your peers) with text that is informative and interesting and will resonate emotionally with your customers. Sounds great. So, what exactly should you write about? And how do you create compelling content?Well, technically, the sky’s the limit… and if that frightens you, you’re not alone. If it’s any consolation, almost everyone runs out of ideas at one time or another, including famous writers such as Leo Tolstoy, Virginia Woolf, Stephen King and J.K. Rowling. So what happens when that copy deadline is looming and you just don’t know what to say? Well, here is a great infographic that provides 22 wonderful suggestions to create content that is…
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