Join.Me Saves the Day!

At Westchester Marketing Cafe there are a number of online applications that we use regularly. One of those applications is Join.Me. We primarily use Join.Me to remotely train clients and conduct virtual meetings. It has been a great tool for many years now and recently proved to be the perfect solution to an otherwise problematic situation. Recently, we had an employee away on vacation. Unfortunately, soon after they arrived they received an urgent message. One of our client’s could not access their eCommerce information via their website. Shortly after, that they received another message from another client about an outdated plugin with potential security implications. Without account access and 10 hours from home they were in a bit of a pickle. They did, however, have one option; call their non-tech-savvy in-laws and walk them through the Join.Me process and grab the necessary files from the computer remotely. Their in-laws are…
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Westchester Marketing Cafe ribbon cutting

Westchester Marketing Café Celebrated Its New Home With A Ribbon Cutting And Open House Celebration

Briarcliff Manor, New York  Westchester Marketing Café, previously of Yorktown Heights, NY celebrated its new home with a ribbon cutting and open house at their new office located at 144 North State Road, Suite Two, Briarcliff Manor, NY 10510 on Wednesday, June 15th from 5:30pm to 7:30pm.  The Westchester Marketing Café Team had an official Ribbon Cutting joined by Briarcliff Manor Trustee Bryan Zirman and James F. Chisholm, Director of Economic Development for New York State Senator Terrence Murphy. Following the ribbon cutting, guests were treated to a self-guided tour of the new space followed by refreshments and networking. Jann Mirchandani started Westchester Marketing Café back in 1999 as a home based business, and now 17 years later, the Westchester Marketing Café team calls Briarcliff Manor its home.  “Westchester is a great place to live and work.” says Mirchandani. “We are so proud of our clients, many of them nonprofits, because…
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Managing Email Lists (video)

Best practices for your email list marketing strategy Hi everyone, I’m Jann Mirchandani from Westchester Marketing Cafe, where we cater to your online marketing needs. Read our Email Marketing Case Study to learn how we helped one client tackle this issue We’ve been getting a lot of calls lately with questions about our best practices for email marketing strategy. So I thought I would share some of those tips with you today. The first thing you want to do is make sure that you’re using a service provider such as MailChimp or Constant Contact and there is a lot of others out there, but it’s really important to use an esp, an email service provider, so that your adhering to industry standards, best practices and CAN-SPAM laws. What that means is that you want to make sure that the people that your emailing want to hear from you, that they’ve given…
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We’ve Moved: Westchester web design firm has made Briarcliff Manor its new home.

Westchester web design firm Westchester Marketing Café, previously of Yorktown Heights, NY will be celebrating its new home with a ribbon-cutting and open house at their new office located at 144 North State Road, Suite Two, Briarcliff Manor, NY 10510 on Wednesday, June 15th starting at 5:30pm.  The Westchester Marketing Café Team will have the official Ribbon Cutting at 5:30pm, followed by tasty bites, refreshments, and quality time with clients, along with new and old friends. Jann Mirchandani started Westchester Marketing Café back in 1999 as a home-based business.  As many entrepreneurs know, a home office has a number of advantages but trying to keep a balanced work/life relationship can become increasingly difficult; employees, kids, and pets all start tripping over each other. “Moving to a two-office suite in Briarcliff allows me to be in the heart of the county while keeping my commute manageable, and making biking to work…
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MVP Basketball Camp

Visit MVPBasketballcamp.org The Challenge MVP Basketball Camp’s website was full of great information, including details on upcoming fundraising events, camp registration and more. Unfortunately, the information was not necessarily easy to access. Nor did their site leverage web-based assets such as subscriber opt-ins and online registration. The website was not mobile-friendly making it hard for visitors using phones and tablets to access information as well as negatively impacting search engine placement. The site managed by a third party making updates and site maintenance a very slow and costly process. Lastly, their blog was a separate entity from the website making site maintenance and management far from ideal. Solutions We created a single, unified – and mobile-friendly – website and blog for MVP leveraging WordPress as a Content Management System. Links to donation forms and registration to fundraisers were given more prominent placement using graphics to invite readers deeper into the website. Online…
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Mobile-Friendliness Used as Ranking Signal on Mobile Searches

Mobile-Friendliness We all know how important it is to get good, relevant answers when you execute a search. The results shouldn’t be hindered depending on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Mobile is critical to your business and will continue to be so – whether you’re blogging about your favorite restaurant, working on the website for your local nonprofit, or selling products to potential clients. Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices! Google Last year, Google started using mobile-friendliness as a ranking signal on mobile searches. They announced last month that beginning this month, May 2016, they are rolling out an update to that which will increase the effect of the ranking signal to assist Google search users in finding more pages that are relevant and mobile-friendly. If…
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Free YouthSpark Camps: Kids Can Code, Create and Play in White Plains, NY

Westchester Marketing Café LLC is excited to share this great local opportunity for our youth. We are avid supporters of girls in tech as well as the guys. Free YouthSpark Summer Camps are an awesome opportunity for kids to get more techie. Kids will learn how to create their own games and apps, and turn their business ideas into a reality, in a fun and supportive environment at the Microsoft Store. “The Skinny” YouthSpark Camp: Learn to Code Flatverse In this free, intermediate-level camp for kids ages 12 and older, students use TouchDevelop, an interactive programming environment website, to create and publish their own video game called Flatverse. As they build their game, they’re exposed to various computer programming and coding concepts, including screen coordinates, random numbers, objects and functions, and more. Throughout the series, they’ll take a deeper dive into these programming and coding concepts to gain more confidence and…
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Email Marketing Strategy

The Challenge A large, nonprofit was using MailChimp as their Email Service Provider (ESP) but they had no agency-wide email marketing strategy. They were concerned that their account would be canceled for not adhering to list management protocols. They had multiple users across various departments with varying levels of training on how to build and manage their lists. Some users imported emails into fresh lists for each campaign. Others manually added users to “their” departmental list. Still others added subscribers into a separate departmental list utilizing groups based on that department’s needs. The account grew to house over 50 lists with approximately 15,000 subscribers nearly a third of which were duplicates. This resulted in an inability to track metrics such as open and click rates. Additionally, since the subscription rate for the account is based on the number of subscribers, and they had so many duplicates, they were overpaying each month. They were – rightly –…
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When a Project Goes Sideways (video)

When a project goes sideways; managing the developer/client relationship Hi, I’m Jann Mirchandani from Westchester Marketing Cafe where we cater to your online marketing needs. Today I want to talk to you a little bit about what happens when a project goes sideways. It does happen and over the years we’ve gotten calls from more than a few clients that have been in great distress because all of a sudden the web developer has just disappeared. Sometimes something happens in life and the developer can’t complete the project, you never know. So I want to talk to you about first how to avoid problems and the best way to do that is to make sure you have a contract that clearly outlines the goals and the scope of the project timeframe, pricing, all those important details to make sure that everybody is operating from the same set of assumptions. So…
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Westchester Marketing Cafe LLC gives fresh look to nonprofits’ websites

Westchester County, NY (November 24, 2015) Just like for-profit businesses, it’s important for nonprofit organizations to have updated websites that are user-friendly, utilize online fundraising capabilities and effectively communicate their mission. Any nonprofit’s website must provide a clear value proposition that speaks to their audience, according to Westchester Marketing Café LLC Owner Jann Mirchandani, who announced the completion of two website upgrade and redesign projects for the local nonprofit organizations Humane Society of Westchester at New Rochelle and the Alliance for Safe Kids (ASK). “Nonprofits are not unlike for-profit businesses when it comes to website optimization,” said Mirchandani. “It is important for an organization to understand their target audience and in the case of nonprofits this usually includes both donors – individuals as well as foundations and endowments- and those they serve.”The website for Humane Society of Westchester (formerly known as New Rochelle Humane Society) had to be completely rebranded…
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