example: home page vs landing page

Home Page vs Landing Page: What the experts have to say.

I received a call recently from a consultant who was trying to understand what a landing page is. “I am a consultant in Mexico. So-called ‘experts’ advised me that my Home page should have a narrow focus and lead visitors directly to the call to action. Other pages on the website could include more info about services and confirm information about my business. Do you think it is a good strategy to be so narrowly focused on the Home-Tab?” They wanted to know what this expert had to say on the subject. So here’s my answer: “I would agree that you want the Home page to be straight forward. You don’t want to put everything you offer there. That is where you should provide a basic overview of your services. Links can then invite visitors to click deeper into the site. At the same time, I don’t generally advocate for…
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Sound Earth ecommerce website relaunch screenshot

Sound Earth

Visit SoundEarth.com The Challenge Sound Earth’s website was nearly 10 years old and its age was showing. As they moved into their busy season, and when what looked like a promising solution didn’t pan out, they needed an alternative fast. The small e-commerce business needed an online shopping experience that was easy for customers but also simple to manage on the backend. They didn’t need a lot of bells and whistles but automatic shipping calculation with label printing was a must, as was a responsive design. Customer accounts that would remember past orders was also on the wish list. Solutions By using WordPress, WooCommerce and a pre-built theme we were able to get things rolling in short order. Simple style edits made the site match the Sound Earth brand. Many “wish list” items were included out of the gate as well; recommended products, coupons and free shipping for larger purchases. Within…
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What Does Content Marketing Look Like?

When you get right down to it, its exactly what it sounds like – creating content to sell or market your business. That’s straightforward enough, right? But how do you do it in the real world and why does it matter? Content marketing in the real world In the real world, your customers are looking for your goods or services. When they get to your website, you want to connect with them so they know what you do and they want to pick up the phone and call you. The words and images you use to convey that message is “content”. To create good content it’s important to create content with your customer in mind. Put yourself in their shoes; they are likely doing research and may be thinking that your goods or services will fill a need they have. You’re sales calls probably address the same seven questions regardless…
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5 Basic Email Marketing Tips

1) The right tools make all the difference. Selecting an email application that allows you to design engaging emails without having to know complex code can make email marketing more efficient. Two of the best applications available are MailChimp and Constant Contact. Both are great tools. 2) Content is King, even in Emails. If you want someone to open your email you have to have a compelling subject. Focus on 1 – 3 topics with at least 1 clear call-to-action. Use images and limit the copy to what is needed to convey your message. Make sure the content is relevant to the list you are sending to. Sending donation requests to a mixed list that includes 16 year old students will most likely produce a small response financially. Which leads us to our next tip… 3) Is it worth segmenting your audience? By targeting segments of your audience/subscribers you can…
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Wellsoft

The Challenge Wellsoft.com was built on a relatively unknown Content Management System which was difficult to add new content and attract new prospects. With limited lead generation and lead capture forms it was challenging to identify and follow up with prospects. The non-mobile-friendly framework negatively impacted the site’s placement in the search engines and made it harder for visitors on mobile devices to engage with the site. Solutions We focused on three fundamental elements for the new website: messaging, lead capture and mobile-friendliness. The messaging was written, and pages organized, to address concerns specific to various decision-makers. Within the messaging was a call-to-action encouraging readers to request a demo, which then captured contact information allowing the sales team to follow up. A mobile-friendly website was a must-have for search engine optimization as well as site usability, especially given the high number of international visitors who were more likely to be visiting…
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Balancing Life’s Issues

Visit BalancingLifesIssues.com The Challenge The Balancing Life’s Issues (BLI) website had become overgrown with too much copy and an on-boarding process that hadn’t been reevaluated in years. The BLI team needed to simplify and streamline the website to include only essential elements. Solutions The home page was designed to feature a company video that had been filmed previously but had no home on the old website. Contact information for staff was laid out in an easy-to-scan table that works just as well on a phone as it does on a desktop. Information for new trainers was consolidated into a single page with step-by-step instructions and all necessary documents readily available for download. Key Successes Focus On ActionGetting rid of extraneous pages and content brought readers straight to Calls To Action and simplified site maintenance. Good HousekeepingAn issue with the hosting account for a secondary website provided an opportunity to merge…
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responsive web design: computer, laptop, tablet, phone

What Does Web Design Look Like These Days? Responsive Design

There is an obvious shift in the approach surrounding web design. The rise of flat design, two-dimensional figures, and shapes is a major design trend and long gone are the days of distracting, flashing graphics. Full-screen background videos are on the rise (when it makes sense) and many companies are opting to have custom apps built alongside their mobile web sites. With such a high percentage of potential customers and clients using smartphones and tablets, not moving in the mobile direction could be costly. Which leads us to responsive design. If you don’t have it, get it. Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation without having to zoom and pan—across a wide range of devices from desktop computer monitors to mobile phones. A major advantage of a responsive design that it is aesthetically…
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Miller Grossbard Advisors

Visit MGALLP.com The Challenge Miller Grossbard Advisors, LLP (MGA) had been serving the Houston-area for decades. Their clients had grown to rely on them for much more than tax and accounting however. MGA needed their website to reflect not just their full range of advisory services but their unique personality. An ordinary website would not do. Solutions We worked with MGA to create a simple website with a very modern feel that reflected their mission of  making the complex simple. Taking inspiration from the advertising sector, we used great visuals to help tell their story. Key Successes Strong VisualsWith attention spans at a minimum and competition around every corner, standing out in the crowd is very difficult. We made this possible by using images, as well as words, to tell the story. Thought LeadershipMGA’s is full of innovative, forward-thinking professionals. With all that talent, they are committed to being thought…
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personas

To Create Effective Website Content … Know Your Audience

To create effective website content … know your audience. Content marketing is an effective way to stay in touch with your audience, provide them helpful information, and in so doing, position your firm as a company they would want to do business with. But it’s not just touting your features and benefits. It’s all about understanding your audience, knowing the problems and challenges they face, and giving them helpful information and insights they can use. But what do you do with all the fascinating blog posts, news items and infographics you add to your website over the years?Knowing what your readers want will help you organize your content to ensure that your website’s navigation remains simple for your audience as the number of your website content pages and posts expand. So how do you know what your readers want? Well, one effective way is to create a customer Persona. These…
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