Using Coupons To Improve Sales

There was a feature by Carolyn M. Brown in a recent issue of Black Enterprise magazine that offered some good advice on using coupons to improve sales. I thought I’d share her list and add some insights based on our clients’ experiences. 1. Offer a percentage or dollar amount off each purchase. This is a great suggestion. It rewards more spending with greater savings. It also discourages “customers” that come in and spend up to your coupon value and no more. 2. Offer online discounts We have one client who offers free shipping for orders over $30. It’s right there in the sidebar! Another client, SoundEarth, includes coupons in their newsletter providing subscribers with a “thank you” for being loyal readers. These are both easy to implement and again, reward spending with savings. 3. Tweet discounts and daily deals Carolyn offers some great suggestions here: offer one-day-only or just-for-the-next-3-hours deals…
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Interview on WorkAtHomeSuccess.com [podcast]

Jann Mirchandani recently completed an interview on WorkAtHomeSuccess.com. The full interview is 30 minutes long and covers a variety of topics around running a small business, marketing for small businesses and social media. For more information about starting and running an at-home business, visit WorkAtHomeSuccess.com Listen to the podcast.

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Which Social Media Account Should You Use?

It’s Not Personal…Unless It IS; Which Social Media Account Should You Use?

I had a unique opportunity recently; I was selected, along with my sister, for a “Cheap Chic” makeover courtesy of the Nate Berkus show. It was a tremendous amount of fun and a great experience. When I compared notes with my sister, also a Facebook and Twitter junkie, we were both tweeting and posting about it nearly non-stop for the better part of a week. But we were taking different tacks on it. She was using her business page on Facebook to share her experience while I chose to use my personal profile. Who was right?Both of us.

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It's Not All About You

It’s Not All About You!

No offense, but your website is not all about you. We talk to small business owners all the time that rattle off a list of the features and benefits to be highlighted on their website. But that’s not what they should be thinking about when developing a website. They need to be thinking about the User Experience.User Experience (UX) refers to how a user feels about using your product or service, or in this case your website; do they find the experience easy, pleasant, and useful, or was it frustrating and difficult?

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responsive design concept drawings

Hiring A Web Designer

Hiring a web designer or web developer is often a leap of faith; faith that they know what they’re doing, faith that they’re going to do what they say and faith that you’ll end up with something that will help you grow your business.With most things technical it may seem like faith is all you can go on, after all, you’re not a geek – you’re a business owner. But it doesn’t have to be that way. Let’s look at some of the questions you should be asking to assess whether the web developer you’re thinking of hiring is worth your trust – and your money. Can I See Some Samples Of Your Work? This is the question you likely ask almost at the beginning of your conversation. And it’s a good place to start. Most designers have a style that can be seen from project to project. That doesn’t…
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Elevator Speeches That Work

Elevator Speeches That WORK

(Podcast by Guest Blogger, Karen Graves of Your Sales Fix) Good marketing often requires networking. It also requires having a clear message about who you are and what you do. But that’s easier said than done. Often small business owners dread or avoid networking. When they meet someone for the first time they may struggle with how to respond to the question, “What do you do?” They might wonder if the people they’re meeting “get” what they do. If this describes you, this is a must listen to podcast with Karen Graves, Sales Success Mentor of Your Sales Fix.

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The Boldness Of Your Brand

The Boldness of Your Brand

Many of you may already know that Marketing Cafe is the remake of Mirchandani Consulting. We spent the better part of a year focusing on rebranding; working with brand experts, business coaches, and designers to help us hone in on our essential essence – helping small businesses take control of their online marketing. It was a challenging process. It was very tempting to hang on to all sorts of stuff that we could do; we can do design, we can do logos, we can do business cards. After all, we had done all of those things.But it was time to be bold. It was time to draw a line in the sand and say we could do those things – but we do not. We focus solely on online marketing. And you know what? It worked. Here are some of the lessons we learned and how you might apply them to your own…
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Quality Content, Strong Keywords and Blogging

Common Sense SEO

We get this question all the time, “Do you do SEO?” And while I am rarely at a loss for words, I still struggle with the answer. Why? Because it’s a loaded question. Search Engine Optimization, or SEO, means something different for everyone. For some people, it’s Pay Per Click advertising (which refer to strategic partners.) For some people, it’s extensive keyword research or content development which we can do. Yet I can’t say we don’t do SEO. It’s just that we take a more common sense SEO approach; good content added over time using proper semantics. HUH?! Let’s take a closer look at common sense SEO strategies and how you can use them to help improve your website’s page rank (on your own or with some help from Marketing Cafe.) Content Development Are you sharing useful, relevant information on your website? This means more than just adding your hours…
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