Jann Mirchandani wins Big W award

Marketing Cafe Wins Big W Awards

June 6, 2012 — Tarrytown, NY Marketing Cafe won two Bronze Big W Awards for the Yonkers Partners in Education website; Interactive Media: Blog and Pro Bono. The Big W, awarded by the Advertising Club of Westchester, is given to advertising, marketing, public relations and other creative professionals in Westchester County for excellence in their field. The annual event is a celebration of the creative talent throughout Westchester County. This is the fourth consecutive year that Marketing Cafe has received this recognition. “Seeing the quality of work on display, and knowing that the judges see that our work as worthy of this recognition is amazing,” said Jann Mirchandani, Owner of Marketing Cafe. The Gala was held on Wednesday evening at Abigail Kirsh in Tarrytown.

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iphone

Mobile Website Vs. Mobile App

I got a call today from a nonprofit here in Westchester. We had an interesting conversation about creating a mobile website vs. a mobile app. It’s a question lots of businesses and nonprofits are asking lately so I thought I’d share some of what we discussed here.Feel free to ask follow-up questions or share your experiences. What is a mobile website? When mobile devices first started getting smart you needed to create a special mobile version of your website so visitors could see things properly on their tiny, little device screens. Then more devices started getting smarter so you needed to have multiple versions of your mobile site – in addition to your “real” website – so that they rendered properly on all the various smart devices. Now, design standards are getting smarter and developers are turning to what’s referred to as “responsive design.” Responsive design allows website designers to create one…
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What Does A Website Cost?

“How much will this cost me?” It’s one of the first questions most folks ask when they begin thinking about redoing their business website. Fair question. We all live in the real world and we don’t have money to burn. To answer the question lets begin by looking at what you’re “buying.”

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Creating Order For Chaos Commandos

Creating Order for Chaos Commandos Yorktown Heights, NY, (March 7, 2012) – Marketing Cafe announced the launch of its most recent website development project, GarageDivision.com a division of Chaos Commandos. The new site, GarageDivision.com, the first part of an ongoing project, creates an online portfolio for Chaos Commandos to show off the high-end projects they’ve managed for clients. “Over time time we’ll be adding a blog, a client communications piece and of course, we’ll continue to highlight the great work that Rob [Mizrahi] does for his clients,” explains Jann Mirchandni, Owner and Chief Marketing Officer of Marketing Cafe.

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Jann Mirchandani On “Westchester Means Business” [podcast]

It was my pleasure to talk to Dr. Marsha Gordon, President and CEO of Business Council of Westchester on her radio show “Westchester Means Business.” I headed down to New Rochelle, to the WVOX studios, to talk about how businesses can use online marketing to grow. We talked about how online marketing might work with traditional marketing, social media marketing and email marketing. We covered a lot of ground in 30 minutes! In case you missed it you can listen to it right here! Listen to interview on “Westchester Means Business”.

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social media explorer

Your Foder’s Guide To Social Media

I was recently speaking about social media at a graduate course in marketing communications. One of the students in the class, who’s owned several successful businesses during his career, asked if he “really needed social media to be successful.” He said it felt like a foreign language to him; no small comment coming from a man who speaks five languages already! What’s the answer? In a word? YES. Yes, you do need to learn how to speak social media. Your clients and prospects and business partners expect you to be there. It’s a simple as that.So consider this your Foder’s Guide for social media. Learn The Culture Just like you might become acquainted with some of the customs of a foreign country you might be visiting, you should learn the customs of the social media channels in which you will be moving. To do this, spend some time hanging around to get…
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Yonkers Partners In Education “Worst Of Westchester” No More

“Worst Of Westchester” No MoreMarketing Café launches new website for Contest Winner Yonkers Partners In Education Yorktown Heights,NY, (January 24, 2012) — Marketing Café recently launched the new website for the “Worst Of Westchester” contest winner Yonkers Partners In Education (YPIE). The site, YPIE.org, went live on January 23.The quirky contest was designed to celebrate Marketing Café’s own rebranding by paying it forward and helping aWestchesterbusiness with their website. The winner received consultation on effective web marketing, a website redesign, including a new blog and implementation all at no cost to the organization. “The process [of rebranding and redesigning our own website] was challenging but ultimately such a valuable exercise. We wanted to share that with others,” says Marketing Café’s Jann Mirchandani. YPIE’s winning entry emphasized the important work they do for the Yonker’s Community as well as a vision of what they wanted to achieve. That was a winning combination,…
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google blackout for net neutrality

WWW Blackout?

You may be wondering what happened to Wikipedia today (January 18, 2012) or where the Google doodle went. Or perhaps you noticed nothing amiss because you’re a small business owner and are busy trying to make a living! Whatever the case, Wikipedia and many other websites have “gone black” in protest over the proposed Stop Online Piracy Act (SOPA) and the Protect IP ACT (PIPA). Google’s doodle was hidden in support of the protest. “SOPA, the House of Representative’s version, and PIPA, its Senate counterpart, target foreign websites that intentionally steal copyrighted material and intellectual property for their own profits. The bills are strongly backed by the U.S. film and recording industries. Legislation already enacted — the Digital Millenium Copyright Act — protects intellectual property and provides for that content to be removed from sites when its use is unauthorized. SOPA and PIPA are different in that they would allow the…
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An Editorial Calendar

An essential tool for content creation. What is an Editorial Calendar you ask? It is an essential tool for consistent, quality content creation. Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical “uh…what now?” kind of moment. In an effort to a) follow my own advice and b) show how content creation doesn’t have to be torturous, I thought I’d share with you some thoughts on getting past the blank page. Create An Editorial Calendar What questions do you find yourself answering all the time? You likely have ten or more questions that clients and prospects regularly ask. Moreover, you probably have an answer at the ready. Each of those questions and your response is fodder for an article. Taking a few minutes to jot down some article topics that you can write throughout…
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